Brong is the new featured meme on the Base network, inspired by the CEO of Coinbase, one of the leading centralized cryptocurrency exchange platforms. The choice of a bald eagle as a symbol is based on the image of Brian Armstrong, the CEO, who is bald and American, while the bald eagle represents the national symbol of the United States. The name "Brong" is formed from the first two letters of the first name "Brian" and the last three letters of the last name "Armstrong."